Book – The New Rules of Business
Author – Rajesh Srivastava
Publisher – Penguin India
No. of pages – 326
About the book –
Do you spend money in advertising to create awareness about your product? You don’t need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing.
This book, The New Rules of Business by Rajesh Srivastava, unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.
Book Review –
The New Rules of Business by Rajesh Srivastava, a 300 paged book, is a complete guide on how you can be a better businessman and excel in your work. What I observed was maximum emphasis was given on why customer satisfaction is so important along with supporting real-life examples.
The book gives you points on how to improve and which factors, when inculcated and acted upon, can make things better for you and your company/brand/business. Delightful experience, customer loyalty, employee care, customer services – all of these are linked and are the key to grow.
The book is recommended for everyone, especially for the ones who are finding themselves stranded in a particular business phase or are about to start-up. It will help you find out what you need to focus on priority. The book ends with business strategies for cost and growth in detail with examples.
I honestly appreciate how Rajesh Shrivastava has penned down his learning with real examples because that is how you find legit guidance and learning.
About the author –
Rajesh Srivastava is an alumnus of IIT Kanpur and IIM Bangalore. He spent over three decades as a manager in various sectors like beverages, food, commodities, personal care, and education. He was president of J.K. Helene Curtis Ltd (a Raymond Group Company). Rajesh then moved to education and became an adjunct faculty at IIM Indore and COO of S.P. Jain School of Global Management. He now works as a consultant and holds workshops for companies like Siemens, Mercedes Benz, Reliance, IE Business School (Spain), among others. Throughout his career, his writings have appeared in various publications including Outlook, Telegraph, Mid-Day, Business Standard, and Mint.
This is his first book. He lives in Mumbai with his wife, Shaily, and their son, Kautuk.
BUY – The New Rules of Business by Rajesh Srivastava
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